The footage to gather
- The first coffee of the morning
- A barista preparing the featured drink
- The seat or counter where it is served
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a visual reel
Opening
Open with the most legible action rather than a long title card.
Middle
Frame the important detail for a vertical screen and keep text away from interface overlays.
Ending
Leave the result on screen long enough to understand.
Review it for cafes
Check opening times and make seasonal availability clear.
Ask yourself: Does the visual story remain clear with the sound off?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.