The footage to gather
- The item or service being requested
- One real part of the process
- The completed order
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a visual reel
Opening
Open with the most legible action rather than a long title card.
Middle
Frame the important detail for a vertical screen and keep text away from interface overlays.
Ending
Leave the result on screen long enough to understand.
Review it for small business owners
Promise only the turnaround and availability your business can deliver.
Ask yourself: Does the visual story remain clear with the sound off?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.