The footage to gather
- The item or service being requested
- One real part of the process
- The completed order
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a three-episode series
Opening
Choose one question for each episode before filming.
Middle
Use episode one for context, two for the process and three for the result; give each its own ending.
Ending
Name the next question rather than asking viewers to watch an unexplained part two.
Review it for small business owners
Promise only the turnaround and availability your business can deliver.
Ask yourself: Does each instalment add information rather than repeat the same montage?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.