Film the questions a product page cannot answer

The story worth telling

A shopper may understand the photograph but still wonder how a closure feels or how much fits inside. Film those questions separately. The result is a small library of useful demonstrations rather than a stack of near-identical promos.

Three things to capture

1. The product beside a familiar size reference
2. A normal use demonstration
3. One frequently asked detail

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Check dimensions, included accessories and current specifications.