The story worth telling

One demonstration can support different questions: what happens, why it happens and where it is useful. Film the example once with enough detail, then give each short its own explanation and ending.

Three things to capture

  1. The full demonstration
  2. A close-up of the crucial detail
  3. Three short spoken explanations

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

01

Episode one shows the effect

02

Episode two explains the cause

03

Episode three gives an application

Before you share it

Check that each episode makes sense without the others and that the science or instruction remains accurate.